Wattsmart vendors have a unique opportunity to market and co-brand their business. The benefits of co-branding include:
- Greater credibility with customers
- Rocky Mountain Power recognition and association
- Better awareness of savings through program involvement
Co-branding opportunities can be customized based on your needs. The Wattsmart team can develop marketing materials and share them with vendors for their own implementation as desired. Marketing tactics available include co-branded:
- Mailers/ postcards
- Radio ads (example)
- Social media posts
- Flyers/giveaways
- Short-form videos
- Badges for Premium Vendors
Vendors who have participated in these co-branded marketing efforts have experienced success. If any of these tactics interest you and your business, contact your outreach specialist to get started.