Category: Wyoming

In August of 2021 we launched a new midstream offering in Wyoming. The goal of this new offer was to influence stocking practices of distributors and allow them to carry more efficient products and also keep more of them on hand for counter sales. In order to reach this goal a portion of the incentive is paid directly to the vendor and after the sale the customer can apply to collect the remaining incentive. Paying the distributor an incentive is done in order to encourage them to sell efficient products, have wiggle room to run promotions on efficient products, and also to help offset the carrying costs of stocking efficient products.  

Like any change there is a lot of work that goes into the transition on both the program administrators and participants. On the distributor side, sales reports must be created and formatted correctly in such a way that all the required information is passed over as part of the application. Much time is spent going back and forth at the start to make sure that the report is how it needs to be. The good news is that once the report is built, the next time around it can be as simple as hitting a button to generate it for the next month. Then in return the distributor receives hundreds or even thousands of dollars in incentive funds. It’s a very good return on investment for those vendors that have taken the time to participate. We will continue to get more distributors on board and continue to help influence stocking/sales practices to get them to maximize available incentives.  

If you are interested in participating in the new midstream offer please contact your outreach coordinator for more information.  

Image Courtesy of H.E. Williams

A full-stream incentive program has rolled out in Wyoming. The intent of the program is to encourage distributors to stock eligible products in their stores by allocating a portion of the incentive directly to them. This will help offset the additional expense associated with Wattsmart program-approved products that may otherwise be too costly to stock. Don’t worry; Rocky Mountain Power customers can still receive an incentive, too. Since only a portion of the incentive is given to the distributor, customers have the opportunity to claim the remaining amount of the incentive by a point-of-purchase or post-purchase application.  

Many customers are already familiar with the point-of-purchase model participating distributors offer. In this situation, distributors submit the application on behalf of the customer and provide a discounted price to customers upfront. An incentive check will then be mailed to the distributor to cover the reduced selling price of the product. Alternately, Wattsmart program vendors that are not eligible to participate in the point-of-purchase path still have access to a post-purchase application. Installers can assist their customers in completing the post-purchase application, and an incentive check will be mailed directly to the customer.  

Implementing a full-stream model will help ensure that a greater number of eligible products are available. This will result in more approved items being installed at customers’ facilities. Whether customers buy direct from distributors or work with installers, the Wattsmart program has an incentive path to help.