Image Courtesy of H.E. Williams
A full-stream incentive program has rolled out in Idaho. The intent of the program is to encourage distributors to stock eligible products in their stores by allocating a portion of the incentive directly to them. This will help offset the additional expense associated with Wattsmart program-approved products that may otherwise be too costly to stock. Don’t worry; Rocky Mountain Power customers can still receive an incentive, too. Since only a portion of the incentive is given to the distributor, customers have the opportunity to claim the remaining amount of the incentive by a point-of-purchase or post-purchase application.
Many customers are already familiar with the point-of-purchase model participating distributors offer. In this situation, distributors submit the application on behalf of the customer and provide a discounted price to customers upfront. An incentive check will then be mailed to the distributor to cover the reduced selling price of the product. Alternately, Wattsmart program vendors that are not eligible to participate in the point-of-purchase path still have access to a post-purchase application. Installers can assist their customers in completing the post-purchase application, and an incentive check will be mailed directly to the customer.
Implementing a full-stream model will help ensure that a greater number of eligible products are available. This will result in more approved items being installed at customers’ facilities. Whether customers buy direct from distributors or work with installers, the Wattsmart program has an incentive path to help.