Program Update: Fullstream

You have probably heard Wattsmart program staff talking about a Fullstream incentive. But what exactly is a Fullstream incentive, and how do you participate? A Fullstream model takes the incentive that would historically be given entirely to the end-use electrical user (Downstream) and splits it up to be shared by distributors (Midstream) and the end-use electrical user. This was done to help distributors offset the cost of stocking more expensive Wattsmart program-eligible products. When distributors have more eligible products in stock, customers have better access to lighting products that are eligible for Wattsmart incentives.

 So how does it work? When a distributor sells qualifying products to a commercial customer, they can report the sale to the Wattsmart program and receive incentive money for the lighting products sold. The sales information is commonly reported by the distributor running a monthly lighting sales report and submitting the sales data to the Wattsmart program. Any purchase of an eligible product made by a commercial customer who is located within an approved zip code qualifies for incentives. Commercial customers can be contractors, ESCO, end-use customers, etc., purchasing from the distributor. It is preferred but not required to identify where the product will be installed or collect the Rocky Mountain Power customer information during these transactions.

In addition, distributors or electrical contractors should inform their Rocky Mountain Power commercial customers that they are eligible for Downstream incentives by completing a post-purchase application. This allows the Rocky Mountain Power customer to receive their portion of the incentive that is shared in the Fullstream model. For more information, please contact your Wattsmart program outreach coordinator.

 

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